What was the strategy in working with Warner Records’ pop division and how was that effort coordinated? The song topped Adult Pop Songs in October. They know she brings incredible value to the format, and Gabby understands that those early relationships will carry her throughout her career.Įxecutive of the Week: Timeless Music Entertainment CEO Daniel 'BirdMan Zoe' Desir It’s exciting now to see the support country radio programmers continue to have for Gabby. But once they bought in, they bought in hard. It took many months of Gabby being on the road, meeting programmers face-to-face and us at the label presenting steadily-improving research and consumption due to radio airplay to convince them that Gabby was the real deal. They countered that the early consumption was inflated because of Gabby’s appearance on American Idol. In spite of the metrics we had supporting the fact that “I Hope” was soon to be a massive hit, many country radio programmers had doubts. Surprisingly, we were met with some resistance right out of the gate. We knew that if she was exposed to an even larger base, the potential was limitless. Because of her incredible voice and songs, she had early exposure at DSPs, as well as airplay on SiriusXM’s The Highway, so it’s no surprise that every label wanted to sign her. Gabby Barrett went from signing her deal to radio release faster than almost any other artist I’ve experienced in my tenure at Warner Music Nashville. What were the keys to bringing country radio programmers on board? Warner Music Nashville signed Barrett after “I Hope” was already receiving support from some DSPs. She is solidly a country artist, but there is no question that we will continue bringing her songs to multiple formats, because her music is that good.” “She is building a fan base that expects to hear her across all of their radio dials, no matter the format. “With just one song, Gabby has proven that she is capable of delivering hits that transcend boundaries,” Williams says. 6 on the Hot 100 With Charlie Puth-Assisted 'I… Five Burning Questions: Gabby Barrett Climbs to No.
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